Starting a business
- To put forward: offered for people to consider (He went to his bank manager and put forward a business plan).
- Business plan: a plan of how the business will operate.
- Custom-built: specially made for a particular person or thing (to sell custom-built computers on the Internet).
- To launch: started, perhaps with a special event to mark the beginning (He launched his business a year later…).
- To roll out: make a new product available for the first time (Two years later, he rolled out an expanded range, including tablets and other hand-held devices).
- Expanded: made bigger (expanded range).
- Firm: company.
- To manufacture: produce goods (His firm now manufactures around 200 machines a year and delivers to 26 countries around the world).
- Customer care: looking after the customer’s needs.
- Priority: something very important which must be dealt with first.
- Market research (uncountable): Finding out beforehand what people want or need (We didn’t really do any proper market research and we weren’t sure if such machines would sell).
- Recession: period of low economic activity and bad conditions for business.
- Potential: possible when the conditions are right.
- Risk: possibility of something bad happening (But I felt there were enough potential customers to make it worth the risk).
- Order books: the list of orders waiting to be completed (Soon, designers, scientists, academics and other professional people were requesting personalised machines and our order books were full).
- Going forward: going into the future (Going forward, Archer plans to expand the business further and a new range of machines will launch next year).
- In business English, some verbs which usually need an object can be used with an object or with the real object acting as the subject.
|Real object as subject|
|We sold 200 instruments last year.||
We didn’t know if the instruments would sell.
They are launching a new range.
|The new range launches next year.|
They are rolling out.
|The new range will roll out next year.|
Common business English phrases and collocations
- CEO: Chief Executive Officer.
- Corporation: a large company or group of companies that is controlled together as a single organisation.
- To do business (with): to be involved in commerce.
- To access new markets: reach and do business with new groups of customers or parts of the world where something might be sold.
- Build contacts: expand your professional network.
- To make a profit: to earn some profit.
- Stiff competition (uncountable): other companies trying hard to be more successful than you.
- Get (regular) feedback (uncountable): information/opinions about what people think of a product or service.
- Profit is countable.
We made a profit last year.
Their profits have grown every year.
NOT Their profit has grown.
- Business can be countable and uncountable.
We hope to do more business in Asia next year. (uncountable = the activity)
New businesses are launched on the Internet every day. (countable = enterprises/companies)
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